By ignoring all the passion that makes motorcycles great, Joey Ruiter has created Moto Undone—a powerful expression of simplicity. Built upon a bespoke chassis and powered by a 1000w electric hub motor with a 90-mile range, the bike is nothing if not unique.

I’ll let Ruiter explain the concept:

“At jruiter I.D. we want to re-set the definition of a motorbike by stripping away historical attributes that make them so great. It’s hard to image a motorcycle without fancy paint, overpowered motors, exposed mechanical genius, and sweet exhaust tones. There motorbike references are small and when someone is riding they are all you see. The bike almost disappears. The rider just floats along the streets silently.

Powered by a 1000w 48v electric hub motor, moto undone has a range of 90 miles or about 3 hours. All gauges and riding information, like speed and gps, is displayed through smart phones by downloadable apps.”

JRuiter – via


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