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    09/21/11
    7:33pm
    permalink
    Lamborghini Aventador NYC Rooftop Launch Party.
As hinted yesterday, I was part of a fortunate group of attendees invited to Manhattan Motorcars’ exclusive Lamborghini Aventador rooftop launch party. Thanks in no small part to my kickass creative director.
Fashionably late, we pulled up in Wyatt’s Porsche 928, quickly checked in, and sauntered into the showroom’s massive elevator. After a short ride the attendant raised the massive cage door to reveal our evening’s festivities: custom-suited socialites and tightly-wrapped models, hand-rolled cigars and Blancpain watches, five Gallardos, two Murcielagos, and the main event sitting ominously in the midst of it all.
She sat there silently, subtly hinting at her 325lb carbon fiber monocoque, her longitudinal-posterior 690bhp V12, and her jaw-dropping $379,700 price tag. Wasting little time, we made our way through the gathering crowd, acquiring what would best be referred to as a king’s ransom of free libations.

With me in my Gulf Racing jacket and Wyatt in a brown leather bomber, we stood out like a sore thumb, but without the suited camouflage of the rest of the attendees, it wasn’t such a bad thing. We were quickly approached by two young ladies—one blonde midwest type, the other asian and fumbling with her camera phone. I offered to help. As I aimed her Blackberry and she struck her most sultry pose, the music halted and our evening’s host got on the mic, much to her (and my) dismay.
Stumbling through a spec sheet that, for ninety percent of the guests, could have been written in Cryrillic, the direction was given to remove the silken black cover. Awestruck, the crowd audibly gasped—most had never seen or even heard of the Aventador.

With the New York City skyline casting a diffused glow upon the Nero Nemesis matte finish, the Frecci Tricolori-styled LED lamps radiating cool blue up front and searing red out back, and the unmistakeable scissor doors swung open, the Aventador’s New York Shitty debut was nothing if not dramatic.

I had to get closer. Squeezing through the crowd of beautiful people I managed to lower myself into the Aventador’s cockpit imagining my first time in the new bull to be full of amazement. Instead, I was met with slight disappointment. Not because it wasn’t cool, but maybe because it was too cool. There’s so much going on, so many buttons, and too many goddamn angular surfaces.

But I digress, it’s a complaint I could definitely live with. I mean,  it’s a Lamborghini for fuck’s sake. Of course I’d manage to live with  it. And so would you.
A big thanks to Wyatt, Kleinfeld Men, Blancpain, and Manhattan Motorcars.

    Lamborghini Aventador NYC Rooftop Launch Party.

    As hinted yesterday, I was part of a fortunate group of attendees invited to Manhattan Motorcars’ exclusive Lamborghini Aventador rooftop launch party. Thanks in no small part to my kickass creative director.

    Fashionably late, we pulled up in Wyatt’s Porsche 928, quickly checked in, and sauntered into the showroom’s massive elevator. After a short ride the attendant raised the massive cage door to reveal our evening’s festivities: custom-suited socialites and tightly-wrapped models, hand-rolled cigars and Blancpain watches, five Gallardos, two Murcielagos, and the main event sitting ominously in the midst of it all.

    She sat there silently, subtly hinting at her 325lb carbon fiber monocoque, her longitudinal-posterior 690bhp V12, and her jaw-dropping $379,700 price tag. Wasting little time, we made our way through the gathering crowd, acquiring what would best be referred to as a king’s ransom of free libations.

    With me in my Gulf Racing jacket and Wyatt in a brown leather bomber, we stood out like a sore thumb, but without the suited camouflage of the rest of the attendees, it wasn’t such a bad thing. We were quickly approached by two young ladies—one blonde midwest type, the other asian and fumbling with her camera phone. I offered to help. As I aimed her Blackberry and she struck her most sultry pose, the music halted and our evening’s host got on the mic, much to her (and my) dismay.

    Stumbling through a spec sheet that, for ninety percent of the guests, could have been written in Cryrillic, the direction was given to remove the silken black cover. Awestruck, the crowd audibly gasped—most had never seen or even heard of the Aventador.

    With the New York City skyline casting a diffused glow upon the Nero Nemesis matte finish, the Frecci Tricolori-styled LED lamps radiating cool blue up front and searing red out back, and the unmistakeable scissor doors swung open, the Aventador’s New York Shitty debut was nothing if not dramatic.

    I had to get closer. Squeezing through the crowd of beautiful people I managed to lower myself into the Aventador’s cockpit imagining my first time in the new bull to be full of amazement. Instead, I was met with slight disappointment. Not because it wasn’t cool, but maybe because it was too cool. There’s so much going on, so many buttons, and too many goddamn angular surfaces.

    But I digress, it’s a complaint I could definitely live with. I mean, it’s a Lamborghini for fuck’s sake. Of course I’d manage to live with it. And so would you.

    A big thanks to Wyatt, Kleinfeld Men, Blancpain, and Manhattan Motorcars.


    09/20/11
    4:06pm
    permalink
    Raging Bull on a Hot Tin Roof.
The Lamborghini Aventador NYC rooftop launch party is going down tonight at Lamborghini Manhattan.
Yours truly will be in attendance, thanks to my super generous creative director — Look for images from the event tomorrow.
Update: Here’s the full story.

    Raging Bull on a Hot Tin Roof.

    The Lamborghini Aventador NYC rooftop launch party is going down tonight at Lamborghini Manhattan.

    Yours truly will be in attendance, thanks to my super generous creative director — Look for images from the event tomorrow.

    Update: Here’s the full story.


    09/15/11
    2:51pm
    permalink
    NYC Street Spot
Brand-new Nero Nemesis Lamborghini Aventador from Manhattan Motor Cars on delivery to Harlem. Spotted at 110 & Amsterdam in front of St. John the Divine Cathedral.

    NYC Street Spot

    Brand-new Nero Nemesis Lamborghini Aventador from Manhattan Motor Cars on delivery to Harlem. Spotted at 110 & Amsterdam in front of St. John the Divine Cathedral.


    09/14/11
    8:02pm
    permalink
    Snap of the Day 23: Thirty-Seven Years of Raging Hard-ons.
– via

    Snap of the Day 23: Thirty-Seven Years of Raging Hard-ons.

    via


    08/10/11
    8:58am
    permalink
    Nero Nemesis.
First Lamborghini Aventador arrives in Miami, loaded on truck, ready for delivery. Its future relegated to 5mph Ocean Drive cruising, 24-inch multi-hued wheels, and offensively fake tits.

Unmolested you go, we bid you farewell.
– by Blake Simon, via

    Nero Nemesis.

    First Lamborghini Aventador arrives in Miami, loaded on truck, ready for delivery. Its future relegated to 5mph Ocean Drive cruising, 24-inch multi-hued wheels, and offensively fake tits.

    Unmolested you go, we bid you farewell.

    – by Blake Simon, via


    08/05/11
    10:51am
    permalink
    An Aventador nears the final inspection stage.
Wired’s Autopia takes us for a look inside the Sant’Agata Bolognese factory that builds the world’s most iconic bulls: the Lamborghini Gallardo and the new Aventador. In a modern steel and glass building set next to Ferruccio Lamborghin’s original white stucco and Spanish tile roofed office, the world’s gnarliest supercars are assembled by extremely skilled craftsmen and women.
Lamborghini pieces together 3.5 Aventadors each day, each consisting of nearly 2,000 parts, sourced from roughly 500 companies across 30 different countries. For example, a single headlight unit contains 84 unique components from 14 suppliers, and 20 different soft-touch materials are used in the interior—each of which need to match perfectly.

See the full process, from start to finish, over at Autopia.

    An Aventador nears the final inspection stage.

    Wired’s Autopia takes us for a look inside the Sant’Agata Bolognese factory that builds the world’s most iconic bulls: the Lamborghini Gallardo and the new Aventador. In a modern steel and glass building set next to Ferruccio Lamborghin’s original white stucco and Spanish tile roofed office, the world’s gnarliest supercars are assembled by extremely skilled craftsmen and women.

    Lamborghini pieces together 3.5 Aventadors each day, each consisting of nearly 2,000 parts, sourced from roughly 500 companies across 30 different countries. For example, a single headlight unit contains 84 unique components from 14 suppliers, and 20 different soft-touch materials are used in the interior—each of which need to match perfectly.

    See the full process, from start to finish, over at Autopia.



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